Do the Work Isaac
Unleash Your Power without any mystery ingredients
A Brand Reborn and that’s a subheadline
We wouldn’t throw out the great MONSTER MILK® product just to make way for the new! … Rethink everything, and the MONSTER MILK® product is REBORN.
A Timeless Style
Each beer would become a sub-brand within the larger Kinkaider family, so we set parameters to ensure consistency. Each beer would receive a custom illustration and was limited to two colors. We focused on a high-contrast style and a woodcut feel. This kept us in the “Old West” style while remaining modern.
Re-Creating the Past
We scoured images and logos from the 19th and early 20th centuries for visual inspiration for each beer and its “legend.” The Kinkaider type was created from scratch to harken back to vintage styles. Our goal was to achieve a balance, so the type had a distinctly western feel but never looked “old-timey.”