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CytoSport, Inc. is among the most trusted and recognized sports nutrition and functional beverage companies in the United States.

As the maker of MUSCLE MILK®, MONSTER MILK® and CYTOMAX® brands, we’re dedicated to providing premium protein products that elevate everyday performance for every body.
Cytomax has helped athletes train and compete in leading endurance events around the world and countless other competitions by giving them the energy and electrolytes they need to perform at the highest level.

 

 

Each beer would become a sub-brand within the larger Kinkaider family, so we set parameters to ensure consistency. Each beer would receive a custom illustration and was limited to two colors. We focused on a high-contrast style and a woodcut feel. This kept us in the “Old West” style while remaining modern.

We scoured images and logos from the 19th and early 20th centuries for visual inspiration for each beer and its “legend.” The Kinkaider type was created from scratch to harken back to vintage styles. Our goal was to achieve a balance, so the type had a distinctly western feel but never looked “old-timey.”

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A Timeless Style

Cytomax has helped athletes train and compete in leading endurance events around the world and countless other competitions by giving them the energy and electrolytes they need to perform at the highest level.

Re-Creating the Past

Cytomax has helped athletes train and compete in leading endurance events around the world and countless other competitions by giving them the energy and electrolytes they need to perform at the highest level.