Our Story

1998

Founding Family

CytoSport was founded by the father & son team of Greg & Michael Pickett.

CytoSport

Our First product, Cytomax,

was the first of many sports nutrition innovations to come. These would propel CytoSport to unequaled achievement in the industry putting us among the top sports nutrition companies in the U.S.

Rollover >>
Cytomax
1999

Gaining Momentum

Complete Whey & CytoGainer were introduced as the first protein products, starting our protein revolution in sports nutrition.

Complete Whey & Cytogainer
2000

Massive Growth Through Muscle Milk

Muscle Milk

Muscle Milk took the industry by storm and quickly became the standard by which other protein products are measured.

It started here, with the release of Muscle Milk powder. The Muscle Milk brand remains the most popular and far-reaching of the CytoSport family.

2004

Muscle milk introduced in Ready-to-drink

It was obvious from the rapid success of Muscle Milk Powder that there was even more potential for this brand, thus the launch of Muscle Milk RTD. This provided convenience to athletes that needed protein to help fuel their recovery so they could to it all over again.

Rollover >>
Muscle Milk Ready to Drink
2005

Industry Praise

Muscle Milk Ready-To-Drink voted new product of the year by bodybuilding.com

2006

CytoSport on Campus

USC Trojans

We formed our first official college partnership with USC, helping their athletes recover after workouts and games. We continue to support the athletic program today.

2007

Great Credentials

NSF

We receive NSF certification, proof of our commitment to producing products free of any banned substance.

2008

Monster Hit

We saw a need for clean fuel for elite bodybuilding and power athletes, so we developed Monster Milk.

We’re always looking to provide the solution to athletes’ nutritional demands.

CytoSport Monster
Muscle Milk Bottle

MUSCLE MILK WAS VOTED BEST FUNCTIONAL BEVERAGE AND BEVERAGE OF THE YEAR BY BEVNET

The brand was beginning to cross over from athletes to include active lifestyle consumers looking for a tasty way to add protein to their daily regimen.

2009

more industry recognition

Muscle Milk is voted Best Ready-to-Drink of the Year by Bodybuilding.com - one award from the industry, one from the fans. We couldn’t be happier.

CytoSport was voted beverage company of the year by beverage marketing corporation

2010

Legendary Partner

Legendary Partner

We were thrilled to partner with the Chicago Cubs, one of the most storied traditions in all of sports, to give them the protein they need to last all season long (and spread our story of protein and recovery to their fans).

2011

elite company

Beverage Industry Magazine named CytoSport one of the
Top 100 Beverage Companies.

HEADING NORTH

Heading North

We made CytoSport products more widely available in Canada, helping our northern neighbors get the most out of their workouts.

2012

MUSCLE MILK RECOVERY GRANT

Recovery Grants allow athletic programs to solve immediate needs like purchasing new uniforms, replacing broken equipment or restoring facilities in disrepair. Recovery Grants are part of our commitment to helping student athletes with a variety of abilities to become faster, stronger, better.

MUSCLE MILK RECOVERY GRANT

British invasion

The demand for CytoSport reaches across the Atlantic, allowing us to make products available in the United Kingdom.

British Invasion

Happy healthy busy bodies

Happy healthy busy bodies

The Evolve brand is launched to give busy women the protein they need to keep going.

2013

more growth overseas

We expanded across Europe with CytoSport products being made available in Germany and Australia. CytoSport’s brands are beginning to resonate across the globe.

goldman Sachs weighs in

Goldman Sachs named our founder Greg Pickett one of the Top 100 US Entrepreneurs.

Goldman Sachs weighs in.