was the first of many sports nutrition innovations to come. These would propel CytoSport to unequaled achievement in the industry putting us among the top sports nutrition companies in the U.S.Rollover >>
Complete Whey & CytoGainer were introduced as the first protein products, starting our protein revolution in sports nutrition.
It started here, with the release of Muscle Milk powder. The Muscle Milk brand remains the most popular and far-reaching of the CytoSport family.
It was obvious from the rapid success of Muscle Milk Powder that there was even more potential for this brand, thus the launch of Muscle Milk RTD. This provided convenience to athletes that needed protein to help fuel their recovery so they could to it all over again.Rollover >>
We formed our first official college partnership with USC, helping their athletes recover after workouts and games. We continue to support the athletic program today.
We receive NSF certification, proof of our commitment to producing products free of any banned substance.
We’re always looking to provide the solution to athletes’ nutritional demands.
The brand was beginning to cross over from athletes to include active lifestyle consumers looking for a tasty way to add protein to their daily regimen.
Muscle Milk is voted Best Ready-to-Drink of the Year by Bodybuilding.com - one award from the industry, one from the fans. We couldn’t be happier.
We were thrilled to partner with the Chicago Cubs, one of the most storied traditions in all of sports, to give them the protein they need to last all season long (and spread our story of protein and recovery to their fans).
Beverage Industry Magazine named CytoSport one of the
Top 100 Beverage Companies.
We made CytoSport products more widely available in Canada, helping our northern neighbors get the most out of their workouts.
Recovery Grants allow athletic programs to solve immediate needs like purchasing new uniforms, replacing broken equipment or restoring facilities in disrepair. Recovery Grants are part of our commitment to helping student athletes with a variety of abilities to become faster, stronger, better.
The demand for CytoSport reaches across the Atlantic, allowing us to make products available in the United Kingdom.
The Evolve brand is launched to give busy women the protein they need to keep going.
We expanded across Europe with CytoSport products being made available in Germany and Australia. CytoSport’s brands are beginning to resonate across the globe.
Goldman Sachs named our founder Greg Pickett one of the Top 100 US Entrepreneurs.
CytoSport officially welcomed industry veteran Rob King to the team as Chief Executive Officer on July 22, 2013, the first person outside of the Pickett family to serve in this role.