CytoSport™ athlete Chrissie Wellington dominated from start to finish in capturing the Ironman® 70.3 Timberman on Sunday, August 22 in New Hampshire. Her impressive time of 4:10:11 put her in 10th place overall and a whopping 14 minutes ahead of second place female finisher Angela Naeth. The win is her 3rd straight Timberman victory.

Chrissie led from start to finish and was able to beat national team swimmer Dede Griesbauer out of the water. Although Griesbauer was only seven seconds behind, Wellington had already gotten away and there was no catching her. Her bike split of 2:22 and 1:19:06 run enabled her to keep well ahead of the rest of the field to the finish.

Wellington’s dominating performance came just weeks after she set a new world record at the Ironman 70.3 Kansas. Timberman is Chrissie’s final race before defending her title at the World Ironaman Championship in Kona, Hawaii on October 9th.

Top Finishers:

Women
1. Chrissie Wellington (GBR) 4:10:11
2. Angela Naeth (CAN) 4:24:59
3. Heather Jackson (USA) 4:26:08
4. Annie Gervais (CAN) 4:29:04
5. Dede Griesbauer (USA) 4:30:12

Los Angeles, CA (July 29, 2010) - In 1972 would-be promoter Mike Goodwin held the first Supercross race in the Los Angeles Coliseum.  He coined the event “Supercross” as his vision was to make the growing sport of motocross more spectator and TV friendly by bringing the action into easily accessible football stadiums, so he named the event a hybrid of the Superbowl and motocross.  A 16 year-old named Marty Tripes won the event and would go on to become a motocross legend.  On Thursday, July 29th X-Games 16 brought Supercross back to its roots in the Los Angeles Coliseum.

Muscle Milk® rider Josh Grant was looking for redemption this year in Los Angeles after breaking both feet in a crash in last year’s X-Games 15. Grant and Justin Brayton, both Muscle Milk/Toyota/JGRMX riders qualified easily for the main event this time around. When the gate fell for the final, it was two-time Super-X Gold Medalist Josh Hansen in the lead with Grant and Brayton giving chase.  On lap two of 15 Brayton was passed by fellow Yamaha rider Ivan Tedesco, but stayed close to the third-place rider. Over the ensuing laps Grant, along with Tedesco and Brayton began to reel in Hansen.  A consistent and efficient ride from Grant gave him the lead on lap 11 while fellow Muscle Milk rider Justin Brayton was able to make late rally to secure second. When the checkered flag flew, Muscle Milk/Toyota/JGRMX rider Josh Grant celebrated his first X-Games gold while Brayton earned silver.

Wellington Shatters Her Previous World Record!

CytoSport™ athlete Chrissie Wellington broke the world record for the Iron-distance triathlon on Sunday, July 18th in Roth, Germany.  She recorded a time of 8 hours 19:13 to beat her own previous mark by 12 minutes and 46 seconds, and won the Challenge Roth event by over half an hour from Australia’s Rebecca Keat. She obliterated her 2009 world record of 8:31:59, which was also set in Roth. Wellington’s world record performance was the combination of a 50:28 swim, a 4:36:33 bike, and a 2:48:54 marathon. Wellington’s marathon time of 2:48:54 after completing a 3800m swim and record breaking 112 mile bike ride was the fastest ever achieved in an iron-distance triathlon. Her win in Roth on Sunday was her ninth victory from nine Iron-distance starts.

Wellington, 33, is the reigning World Ironman® Champion, having won the title for the third year in a row in Hawaii last October.

Wellington said: “I’m overjoyed, yet overwhelmed. Hopefully I have redefined the limits for myself, and for others, of what is possible. It has been one of the best days of my life. Challenge Roth epitomizes everything that is great about triathlon.”

Quelle Challenge Roth Iron-Distance Triathlon
Roth, Germany – July 18, 2010
2.4-mile swim, 112-mile bike, 26.2 mile run

1. Chrissie Wellington (GBR) 8:19:13

2. Rebekah Keat (AUS) 8:50:10

3. Tereza Macel (CZE) 9:09:29

Previous Iron-distance World record: 8:31:59 on 12 July 2009.

Minneapolis, MN -- CytoSport™ athlete Matt Reed collected his first win in a weekend triathlon doubleheader Saturday, July 10th, racing to his second straight victory in the Life Time Fitness Triathlon.

Reed, a 2008 Olympian, capped his wild weekend at the Boulder Peak Triathlon by finishing 3rd overall - an incredible feet considering it was his second triathlon in less than 24 hours.

Reed edged fellow U.S. national team member Matt Chrabot of Colorado Springs by just eight seconds, finishing in 1 hour, 48 minutes, 34 seconds. Australian Craig Alexander was third and Boulder`s Cameron Dye, who had the day`s fastest swim and bike splits, finished sixth.

Reed is  currently tied for the lead of Life Time Fitness Series standings after two events. Matt Reed is the defending chapion of the Life Time Fitness Triathlon Series after capturing the Toyota Cup last year in Dallas, TX.

Life Time Fitness Triathlon

Women -- 1. Sarah Haskins, Colorado Springs, 2:03:49, $20,000; 2. Rebeccah Wassner, New Paltz, N.Y., 2:05:41, $8,000; 3. Mary Beth Ellis, Boulder, 2:07:36, $6,000

Men -- 1. Matt Reed, Boulder, 1:48:34, $20,000; 2. Matt Chrabot, Colorado Springs, 1:48:42, $8,000; 3. Craig Alexander, Australia, 1:49:45, $6,000

Muscle Milk® athlete and Milwaukee Brewer slugger Ryan Braun has been been voted an All-Star Game starter for the third consecutive season and when he takes the field alongside his fellow National League stars on July 13th at Angel Stadium, he'll become the first player in franchise history to start a third Midsummer Classic.

"It is amazing, it is definitely special," Braun said. "I always say that this time of year is one of the few opportunities to reflect on where you're at, or what your accomplishments are. For me, I realize how fortunate I am to be in this position, and it is amazing. I never take it for granted, and it is humbling."

Braun's spot in the starting outfield came courtesy of the fans, who voted online and in stadiums across the country. The University of Miami product and Southern California native led all Major League outfielders in All-Star balloting for the third straight year by collecting 2,972,525 total votes.

Braun has risen rapidly since his rookie season in 2007 to become of the premier sluggers in the game. The fifth overall pick in the 2005 Draft, Braun exploded onto to the scene in 2007 to capture Rookie of the Year honors and has surpassed 30 homeruns and 100 RBIs in each of his two full seasons since. In 2009, Braun led all National League players with 203 hits.

The 81st Major League Baseball All-Star Game from Anaheim, CA will be televised nationally by FOX Sports beginning at 8pm EST.

Whether you were punching, jumping, lunging, or just relaxing, the 1st annual Muscle Milk® Light Women’s Fitness Retreat was the only place to be in Los Angeles from June 1st to June 21st.

The event drew the hottest trainers from around the country like Andrea Orbeck, Jarett Del Bene, Gunnar Peterson, and Raphael Varela to come teach unique workouts you’re not going to find at your local gym.  Attendees like Nina Dobrev, Audrina Patridge, Kat Von D, Lindsay Lohan, and Karina Smirnoff were brave enough to test their stamina with intense workouts and all left with a new vision of what it means to workout.  After each class the women swarmed the Muscle Milk Light cooler like bugs to a light as they needed some serious help in their recovery from the potent training sessions.

Partners like Under Armour and Oakley ensured that all were properly geared up while Alterna and Carasoin Day Spa pampered the attendees with massages, facials, and hair treatments.  Check out the photos and video to see some of the blood, sweat, and tears from the 1st Annual Women’s Fitness Retreat.

Click here to view a complete gallery of photos from the 1st Annual Muscle Milk® Light Women's Fitness Retreat

CHICAGO, IL. (June 17, 2010) - Muscle Milk®, CytoSport’s leading Ready-to-Drink protein enhanced beverage, announced today the distribution of a Limited Edition bottle featuring the Chicago Cubs logo and marquee. In addition, local fans will have the opportunity to visit www.musclemilk.com/chicago for a chance to win the opportunity to throw out the first pitch at a Cubs home game. The launch of this bottle is just the beginning of a unique and exciting collaboration between Muscle Milk and the Chicago Cubs.

“Muscle Milk is the latest corporate partner to join the Cubs family, and we’re excited to extend our Cubs-themed product to fans this summer,” added Wally Hayward, EVP, Chief Sales and Marketing Officer of the Chicago Cubs.

Throughout June and July, Chicago-based Walgreens stores will be selling the Limited Edition Muscle Milk Cubs bottle and Jewel-Osco will feature the bottle in all of its 182 stores during July and August.   Media support will include LED messaging and P.A. announcements at Wrigley Field, out-of-home advertising, an extensive online campaign, and other special events promoting Muscle Milk.

Muscle Milk is creating excitement about its product and furthering awareness of its relationship with the Chicago Cubs as they offer this unique package.  This is not the first time Muscle Milk has created a Limited Edition bottle; in January, 2010 Muscle Milk released a bottle in Cleveland featuring Shaquille O’Neal, and it took the area by storm.

Following the bottle’s release Chicago’s hottest personality, Emmy Award Winning Billy Dec, will host a launch party at the popular Rockit Bar & Grill in Wrigleyville. Muscle Milk has been the delicious go-to beverage of many other health-conscious athletes and celebrities including  Adrian Peterson, Ryan Braun, Brandon Roy, Shaquille O’Neal, Adrian Grenier, Ashley Greene, Audrina Patridge, Giuliana Rancic, Kate Bosworth, Kellan Lutz,  Lauren Conrad, Mark Wahlberg, Mario Lopez and Shia LaBeouf  among others.

“We are thrilled to celebrate our relationship with the Cubs with this Genuine Cubbies bottle campaign. It provides the opportunity to interact with both our consumer and the loyal fan highlighting the performance and lifestyle attributes of the Muscle Milk brand”, Nikki Brown, Chief Marketing Officer.

ABOUT MUSCLE MILK
Muscle Milk® is a protein-enhanced functional beverage that promotes exercise recovery, lean muscle growth, and healthy, sustained energy. Muscle Milk takes the guesswork out of high performance nutrition, delivering a precise blend of premium proteins, complex carbohydrates, functional fats, vitamins and minerals. CytoSport, the maker of Muscle Milk®, is among the largest sport nutrition protein beverage companies in the U.S. and offers a complete line of protein-enhanced powders, shakes and bars. Muscle Milk® was recently named Best Functional Beverage and Beverage of the Year by BevNet, 2009 Best New Product by CSP (Muscle Milk Light) and 2009 Company of the Year by Beverage Forum presented by Beverage Marketing Corporation and Beverage World. For more information on Muscle Milk or additional CytoSport products, visit: www.cytosport.com .

Fingerprint Communications Media Contact:
Ann Jonas / Ann@Fingerprintcom.Net / 310.276.7500

Matt DiBenedetto Earns First Career Top Ten Finish In Only His Second Nationwide Series Race

Joe Gibbs Racing Rookie Pilots No. 20 Muscle Milk® Toyota To 10th-Place Finish In Nashville

Date: June 5, 2010
Event: Federated Auto Parts 300 (Round 13 of 35)
Series: NASCAR Nationwide Series
Location: Nashville Superspeedway (1.366-Mile Quad-Oval)
Start/Finish: 15th/10th (Running, completed 225 of 225 laps)
Winner: Brad Keselowski for Penske Racing

Joe Gibbs Racing driver Matt DiBenedetto was impressive in his 2010 NASCAR Nationwide Series debut at Nashville Superspeedway this past Saturday night, bringing home the No. 20 Muscle Milk Toyota in 10th-place.

It was the first of six scheduled starts for the rookie driver in 2010 and only his second Nationwide Series career start after posting a 14th-place finish in Memphis last fall. The long gap between races was worth the wait with DiBenedetto earning his first career top ten finish in the Series despite having never raced on the Nashville oval. In addition, although proven on both short tracks and road courses, the 18-year-old driver had never raced on an oval track the size of Nashville Superspeedway.

A regular in the Muscle Milk Training Facility at Joe Gibbs Racing, DiBenedetto’s conditioning certainly paid off on a long hot day and night in Nashville. The rookie qualified in the 15th spot earlier in the afternoon and never once dropped below his starting position. In fact, DiBenedetto spent much of the night riding just outside the top ten. Crew chief Kevin Kidd and the Muscle Milk crew made the necessary adjustments with each pit stop to help him find the proper handle on his Camry.

With each lap DiBenedetto gained valuable experience and the respect of those driving around him as he showed improvement over the course of the 225-lap race. He would race as high as the sixth position following a round of pit stops roughly midway through the night. In the end, thanks to some good early race calls by Kidd, the Muscle Milk team would come down pit road during the race’s final caution and get two tires for the final run of the day.  DiBenedetto restarted in the 14th position on lap 201 and managed to climb into the 10th spot and nearly claimed ninth as he crossed the finish line at the checkered flag. In the end all goals were met by the young driver and his team as the Muscle Milk Toyota returned to the garage without a single scratch and an impressive 10th-place finish.

“It was a real good night, it went smooth,” said DiBenedetto. “I’m really happy with a 10th place finish because going into the race I said I wanted to finish with no damage – I did that.  I said I wanted to finish on the lead lap – I did that.  I said I wanted to get a top-10 and we did all three and that’s exactly what I was shooting for, no more, no less.  The best thing I could do is bring the Muscle Milk Toyota back in one piece to the shop and that is the more impressive thing.  I learned a lot and will apply it to my next outing.

“I learned about as much as I did in my first Nationwide race.  I’ve never been on an intermediate race track before so I learned a lot of the aero-tight, aero-loose and all of that stuff.  I took the race pretty cautious.  Next time I will be a little more aggressive.  I didn’t want to wreck anybody.  I wanted to earn the respect of everybody I was racing with – that’s the main thing and I think I did that.  I didn’t have any run-ins with anyone and had a good, smooth day.”

Nashville marked the first time that Muscle Milk appeared on a JGR Nationwide Series entry. Muscle Milk is the title sponsor for JGRMX, Joe Gibbs Racing’s motocross operation and provides both the motocross athletes and JGR Pit Crew members with nutritional products.

Muscle Milk Protein Nutrition Shake is the leading protein enhanced functional beverage used by athletes like Adrian Peterson who rely on the shake for performance and active people who are looking for grab and go nutrition for their busy lifestyle.

Although he will step aside next week to allow his teammate Joey Logano the opportunity to race for his third consecutive victory at Kentucky Speedway next Saturday night. DiBenedetto will return to the Nationwide circuit in two weeks at the Road America road course in Wisconsin. First up is Kentucky however, with the race set for next Saturday, June 12 at Kentucky Motor Speedway. The race starts at 8 PM EDT with live coverage provided by ESPN beginning with its pre-race show at 7:30 PM.

World Ironman Champion Captures Second Straight Kansas Ironman® Event

Lawrence, KS (o6/6/10)- Three-time World Ironman® World Champion Chrissie Wellington showed there is no letup in sight as she dominated the Kansas Ironman 70.3 at Clinton State Park. winning by a eye-popping margin of 16 minutes, 40 seconds, Wellington finished in 4:07:49 to break her previous course record by more than seven minutes.

"It was absolutely phenomenal" said Wellington, who placed 11th overall after finishing 15th overall a year ago. "I'm always a bit emotional when I come through the finish line, but this is a very special event for me. I'm so happy to be able to race here, and to get the victory again means so much to me."

The three-time defending World Ironman Champion took the lead midway through the second leg of the race - which featured 1.2-mile swim, 56-mile bike ride, and 13.1-mile run and included 2,100 competitors from 14 countries. Her times of 2:21:16 on the bike leg and 1:15:12 in the run were the fastest of any female competitors by a significant margin.

"I really, really love the sport" said Wellington, "I love pushing my body and my mind to the limit, (and) of course I love racing all the other great competitors, the men and the women out there, and the crowd support just keeps me going and gives me the the wind beneath my wings."

TESTING CONFIRMS MUSCLE MILK SAFETY

June 3, 2010

An article appearing in the July 2010 Consumer Reports publication regarding protein drinks brought into question the advisability of consuming protein drinks instead of ingesting regular food sources of protein because of the possibility of ingesting unsafe levels of certain heavy metals.  Trace levels of these elements are naturally found in the environment and in many foods & beverages we consume daily; such as shellfish, potatoes, rice, leafy greens, avocados, honey, raisins, cottage cheese, red wine, and many more.

The article presents the test results of fifteen sampled protein products, three of which are Muscle Milk products. The test results concluded that three servings a day of Muscle Milk powdered Chocolate or Vanilla Crème (210 grams), almost a half a pound of powder, were shown to exceed the proposed maximum daily limits of cadmium and lead.

This Muscle Milk powdered 3-serving test weight amount (210 grams) was 84% more product than the average 3-serving test weight of the eleven other companies’ products tested. In essence, Consumer Reports used almost twice as much Muscle Milk powder than the average weight of the other 11 companies’ powdered brands tested.

It should also be noted that skewing the Consumer Reports test results even further is the fact that Consumer Reports inexplicably chose to apply the purposed limits of the United States Pharmacopeia (USP) permitted daily exposure (PDE) limits calculated using a body weight of 50 kg or 110 lbs. The Reference Man is typically 70 kg or 154 lbs. The average US adult male is 195 lbs and the average adult female is 165 lbs (McDowell MA et al. Anthropometric Reference Data for Children and Adults: United States, 2003-2006. USDHHS, CDC, and Nat’l Ctr. for Health Statistics (10/22/08)).  That weight is still short of the average weight of our target, intended, heavy workout user for which Muscle Milk powder is clearly marketed in the health food stores and gym markets.

Importantly, the tests underscored the fact that Muscle Milk Chocolate liquid shakes, by far and away our company’s most popular consumer form of Muscle Milk, did not exceed the proposed maximum levels of any heavy metals tested, even when used three times per day. Muscle Milk liquid protein shakes, or RTDs (ready-to-drinks), are the most popular and fastest growing protein products in the entire US enhanced beverage market. Muscle Milk bottles and tetra-paks (juice packs) are available in grocery, drug, convenience/gas, and mass market locations nationwide.

Independent, certified third-party testing reconfirms that Muscle Milk liquid, ready-to-drink products, when used responsibly up to two times per day as part of a balanced diet, do not exceed the levels of these heavy metals as proposed by the USP, and discussed in the Consumer Reports article.

Active, health conscious consumers increasingly find Muscle Milk ready-to-drink shakes a quick, easy, convenient and cost-effective way to get the added protein they’re looking for to support their active lifestyles, while reducing the unwanted carbohydrates, fat and cholesterol that often accompany proteins from common food sources.

The Consumer Reports article suggests three other potential food sources with 25g of protein (3 glasses of Whole Milk, 4 oz Chicken Breast, 3 Scrambled Eggs).  The article failed to mention that those three sources also contain the following undesired nutrients:

FDA’s publication Total Diet Study Statistics on Element Results (December 11, 2007), which analyzes 200 foods found in grocery stores four times per year, showed the following:

Food Item vs. Lead Content per Serving (mcg= 1 millionth of a gram):

As an industry leader in quality nutritional products, CytoSport maintains the highest commitment to compliance with all current Good Manufacturing Practices (“cGMPs”) for food supplements. CytoSport's customers can be confident that our products contain only the highest quality ingredients and are made in the safest manner possible.

FOR MORE INFORMATION IN RESPONSE TO THE CONSUMER REPORTS ARTICLE, PLEASE READ BELOW

To Our CytoSport Muscle Milk Customers,

A recent Consumer Reports story raised questions about the trace levels of cadmium and lead found in popular protein shakes including CytoSport Muscle Milk Chocolate and Vanilla Créme powdered shakes. We want to assure you that there is no safety risk from the responsible use of CytoSport Muscle Milk protein shakes.

Consumer Reports testing was based on consumption of three shakes per day and the testing applied proposed U.S Pharmacopeia standards - not current, accepted or approved guidelines. Our recommended up to two servings of Muscle Milk daily, as stated on the label, is well below the current accepted standards and below the proposed U.S. Pharmacopeia limits.

Trace levels of these elements are naturally found in the environment and in many foods we eat daily (such as shellfish, potatoes, rice, and leafy greens). We conduct extensive testing to ensure the quality of our products. Each time the shakes have been tested for elements, such as cadmium and lead, the results are below the limit of all current, well-established safety standards.

You can continue to use Muscle Milk shakes with confidence. To calculate your estimated daily protein needs, please use the protein calculator by clicking on the image below (pop-up window). If you have questions about how much protein is appropriate for your needs, you should talk to your doctor or a licensed nutritionist.

FOR MORE INFORMATION IN RESPONSE TO THE CONSUMER REPORTS ARTICLE, PLEASE READ BELOW

FOR IMMEDIATE RELEASE

May 30, 2010

CONTACT:

Bobbie White

707-747-3355

STATEMENT BY GREG PICKETT

FOUNDER CYTOSPORT™, INC.

Benicia, CA – Greg Pickett, Founder of CytoSport, Inc. today issued the following statement:

CytoSport is a family-run business built on a culture of creating products that are completely safe, effective and trusted by our loyal customers across the country. CytoSport’s devoted following of consumers includes high school, college and pro-athletes, coaches and everyday active people. It is our company mission to do everything possible to ensure that our products are superior in quality, reliability, authenticity and safety.

We work to meet our very high standards in several ways. Our wholly owned and operated manufacturing and packaging facility is state-of-the-art. Additionally, our products are rigorously tested by both us and independent third party agencies including NSF International to ensure their safety and efficacy. NSF International, an independent, not-for-profit, non-governmental organization, is a world leader in standards development, product certification, education, and risk-management for public health and safety. NSF International is the recognized nutritional supplement certifying body for the athletic market, including the NFL, Major League Baseball, PGA, LPGA and others.

A recent Consumer Reports article raised questions concerning potential exposure to contaminants in a variety of protein drinks, including two CytoSport products, Muscle Milk Chocolate and Muscle Milk Vanilla Crème, if they are consumed frequently (3 or more per day). The article does not identify the lab that tested these products nor disclosed its test methodology. In the coming days and weeks, we will seek to carefully scrutinize the study in order to ensure our products’ quality. However, we do note the following, which raise serious questions about this particular lab’s tests:

1. Muscle Milk Chocolate and Muscle Milk Vanilla Crème have been independently tested and certified to meet NSF/ANSI Standard 173- Dietary Supplement – the recognized industry standard for dietary facilities.

2. The samples of Muscle Milk Chocolate and Muscle Milk Vanilla Crème (the two CytoSport products referenced in the article) were analyzed by NSF International and found to pass NSF/ANSI 173 standards for contaminants based on NSF’s validated test methods. Of the 15 products mentioned in the Consumer Reports article, Muscle Milk Chocolate and Vanilla Crème powders are the only products third party tested and certified by NSF International.

3. NSF International reported that their own test results “do not reflect the concentrations stated in the Consumer Reports article. NSF International uses validated test methods and is confident in the test results and its certifications.” [For the complete statement by the NSF, The Public Health and Safety Company, regarding Consumer Reports article on protein drinks please see

http://www.nsf.org/business/newsroom/pdf/NSF_Statement_Consumer_Reports_Protein_Drinks.pdf

For more information on NSF International and their Dietary Supplement testing certification programs, please visit

http://www.nsf.org/business/dietary_supplements/index.asp?program=DietarySups

4. Finally, it must not be overlooked that the substances tested by Consumer Reports are naturally occurring in the environment, and it would be uncommon, if not impossible, not to detect the trace amounts reportedly found in any agricultural product, such as dairy products, fruits and vegetables.

CytoSport stands firmly behind the quality and safety of our products. We are proud to have met the rigorous, credible testing methods of NSF International – developer of the only American national standard for dietary supplements and an accredited, independent, leader in standards development – because of our products’ safety and quality. We will continue to make every effort to assure that our products are superior in quality, reliability, authenticity and safety.

To view a printable PDF of this press release, click here.

# # #

Newport Beach, CA - May 13-15 marked the culmination of the 28 stop VQS surf series, Volcom’s sought after amateur surf championships which makes multiple stops up and down the east and west coasts and Hawaii.  Muscle Milk® has partnered with Volcom® to give their contestants the proper tools to keep them fueled for long days of surfing and whatever other challenges the waves present.

The weather was great and the swell was getting bigger which made for an exciting final day of competition where contestants were gunning for over $50,000 in cash and prizes along with the Muscle Milk edition Yamaha Wave Runner for the Pro-Am division champion.  Mitch Coleborn from Australia crushed his competition by a 4 point margin in the final taking home the win and the Wave Runner.

The new season of the VQS series starts in July 2010 and runs through May of 2011.  Check out some of the photos from the weekends event and go to http://www.volcom.com/flash/new_futures/0410_vqslive/ for more event videos and highlights.

Laguna Seca, CA (May 22, 2010) - Muscle Milk Team CytoSport proved today at the American Le Mans Series Monterey race that giving up is never an option when it comes to sportscar racing.

Performing in front of the team's home crowd, Muscle Milk Team CytoSport fought back to score second place after having fallen to 18th place overall, six laps down midway through the race.

The finish was the best overall result in the American Le Mans Series for the Benicia, CA-based team. It was also a seventh consecutive podium for the squad who now stand second in the LMP championship.

Klaus Graf started the race in second place, after the Highcroft team was sent to the back of the field following yesterday's qualifying session, and immediately entered a heated battle for first place in the opening laps of the six-hour event.

Although Graf had fallen to third at the start when the car of Clint Field passed him, he didn't let the leaders get away. Keeping within striking distance, the German took advantage of some slower traffic entering Turn 11 on lap 22 and jumped ahead of the #16 Dyson Racing car, taking over second place.

Less than 20 laps later, the Muscle Milk Team CytoSport driver was in a close fight with Field for first place. The battle didn't last long however, as the Intersport car entered pit lane with a blown engine, giving Graf the lead.

The German led the race up until lap 55 when he headed to pit lane for fuel and tires. Upon returning to the track in second place, Graf kept on pushing hard and battling his way through traffic, finally reaching the first place car of Simon Pagenaud.

By lap 95, Graf had regained the lead with a pass on the Highcroft driver.

With a little over three hours and 30 minutes left in the race, Graf headed back to pit lane for fuel, tires and a driver change, handing the car to Memo Gidley during a full course caution.

Unfortunately Gidley, who was racing the Porsche RS Spyder for the first time, spun on the restart. In order to get back on track, Gidley had to drive through the gravel trap.

That's when bad luck hit Muscle Milk Team CytoSport. A small piece of gravel had lodged itself behind the shift paddle, causing the car to stay stuck in gear. Once the American was towed back to pit lane, the crew immediately assessed the problem, but had unfortunately fallen seven laps down to the leaders.

The team took advantage of the unexpected pit stop to put German Porsche ace Sascha Maassen in the Spyder, who returned to the track in 18th place overall and fifth in class with just over three hours to go.

That's when the comeback began. Maassen had one objective in mind, to keep the team's podium streak alive. With third place in the LMP class in sight, he went on his way and did even more. With a little less than one hour to go, he had made his way not only to third in class, but to third overall.

After bad luck had hit them earlier on in the race, the team had a little bit of good fortune in the dying minutes of the race. The second place car of Dyson Racing encountered some problems and had to retire from the race.

Graf, who had taken over the reins of the Porsche RS Spyder with about 30 minutes to go, took advantage of the situation and made up the laps he had lost to take over second place overall, giving Muscle Milk Team CytoSport its seventh consecutive podium finish.

The team now has a month break with no racing before the next race and will return to the track July 10 - 11, 2010 at Miller Motorsports Park for the Utah Grand Prix.

What they had to say:

Klaus Graf, Driver #6 Muscle Milk Porsche RS Spyder
"What a race. It was pretty exciting, unbelievable. We were right there at the beginning and then we took the lead on the racetrack, not in pit lane, nice and clean. I was pushing really hard. I wasn't overly aggressive but I wasn't careful either. I tried to go and hang as well as I could. The car was very good. The guys, Brandon (Fry) my engineer, the crew, the drivers helping with the setup, everybody did an excellent job. We came back to finish second after the small problem we had with the gearbox, and were able to keep our podium streak alive, I think we showed a lot of strength today.
"I'm very happy with my performance and I feel extremely happy for Greg and for Mike Pickett, that we were able to perform like we did at our home race.
"We have a little bit of a break now, it's good to give the guys some time to catch up, but I already can't wait to get to Utah."

Sascha Maassen, Driver #6 Muscle Milk Porsche RS Spyder
"It 'ain't' over until it's over! That's what they say. I think these kinds of races are the sweetest, when there is a little bit of a setback and you have to recover. Fun is not a straight line and we were up and down and in the end to finish second is, I think, a great achievement.
"If you would have said at the beginning of the weekend 'you are going to be second behind Highcroft', I would have been happy and now after this race, with how it went, I have to say I am really happy, I'm proud of the team, the car and my teammates, they all did a great job."

Memo Gidley, Driver #6 Muscle Milk Porsche RS Spyder
"Unfortunately I looped it around on the restart, I then let everybody go by and got back going again but had to run through the gravel to get back out on the racetrack. Unfortunately a little piece of gravel got stuck behind the shift paddle which I guess the probabilities of that happening are pretty slim. But it did and the car wouldn't shift at that point. It was unfortunate but it was nice that the team came through and everybody kept digging and we finished second, so that was a good result overall."

About CytoSport
CytoSport, the maker of Muscle Milk®, is among the largest sport nutrition protein beverage companies in the U.S. and offers a complete line of protein-enhanced powders, shakes and bars. Muscle Milk® was recently named the 2008 Ready-to-Drink Beverage of the Year by bodybuilding.com, Best Functional Beverage and Beverage of the Year by BevNet and 2009 Company of the Year by Beverage Forum presented by Beverage Marketing Corporation and Beverage World.  For more information on Muscle Milk or additional CytoSport products, visit: www.cytosport.com.

Essen, Germany was the international epicenter for the fitness industry from April 22nd-25th. FIBO, the  leading international tradeshow for fitness, wellness & health is held annually and is the largest event of its kind in Europe.  FIBO attracts over 500 exhibitors from different sectors representing training equipment, sports nutrition, fitness services, health & prevention, and beauty. 2010 represented the 25th anniversary of FIBO and drew over 50,000 visitors from over 35 countries!

The CytoSport™ booth was one the premier attractions for the entire show. Non-stop, bumper-to-bumper traffic congregated at the booth each day anxious to taste test our product samples. Consumers were amazed by the delicious taste of our Muscle Milk® and Monster Milk™ RTD’s! Visitors were also treated to samples of Muscle Milk® Refuel, Muscle Milk® Nutrition Bars, Cytomax®, MONSTER PUMP™, MONSTER AMINO™, MONSTER MASS™, and Complete Whey.

CytoSport’s presence dominated the spinning and aerobics areas as each participant received free bottles of Cytomax – our cutting edge sports performance drink. Athletes could not get enough Cytomax as they frequently asked for more samples on top of what was provided to them! Over 1,500 athletes received Cytomax between the cycling and aerobics centers.

MONSTER MILK was everywhere at the Strongman X Classic as all the competitors wore MONSTER MILK apparel. Fans were treated an amazing show as the top strongman competitors throughout Europe put on amazing displays of strength and were able to sample our full line of MONSTER MILK items.

The CytoSport booth was also the destination spot for many top athletes. The star-studded lineup was highlighted by German triathlete legend and CytoSport ambassador Jürgen Zäck.  Premier triathletes Till Schramm and Jens Kaiser were present on Friday, April 23rd to sign autographs and interact with fans. Strongman X Classic winner Mikhail Koklyaev made a splash on Saturday, April 24 when he appeared at the CytoSport booth to do a live TV interview!  Fans were awed on Sunday when Britain’s Strongest Man and one of the world’s leading strongman competitors Terry Hollands was present!

New York City - The ESPN NFL Pre-Draft Party presented by Muscle Milk® was where the action was at on Wednesday, April 21st. The eighth annual extravaganza was held at Espace in New York City. Muscle Milk athlete and Minnesota Vikings superstar Adrian Peterson headlined the star-studded event that brought many of the top players in the 2010 NFL Draft. Current and past great were also in attendance, including Jerry Rice and Darrelle Revis of the New York Jets! Alyssa Milano, T.I., and Ice-T were just a few of the celebrities that were in attendance.

DJ Quest Love from the The Roots was spinning the ones and twos all night long. An avid fan of Muscle Milk himself, he gave several shout-outs for Muscle Milk during the non-stop action!

The hit attraction of the night was the photo booth where attendees could pose for a picture with their favorite player. There was a steady stream of bumper-to-bumper traffic all night long of people wanting to get a photo with Adrian Peterson and Darrelle Revis.

The party would not have been complete without the gorgeous Muscle Milk girls! Dressed as football referees, the Muscle Milk Girls handed out Muscle Milk to everyone in need of recovery after a long night!

Knoxville, TN (May 9th, 2010) - Muscle Milk athlete Matt Reed overcame a strong field to capture the 1st place at the inaugural Rev3 Knoxville Triathlon.  The victory is the first of the year for Reed after finishing third overall at the Miami Triathlon.

The course began with a swim in the Tennessee River in downtown Knoxville before beginning the 40k bike ride took the competitors through the rural roads outside the city. Competitors were greeted with below-normal temperatures in the low 40s on race morning. Despite the frigid air, the water stayed above 70 degrees and the professionals were forced to dive in without wetsuits.

The beginning of the race was a matter of who could handle the freezing conditions. American Cameron Dye exited the down-river swim in a time of 15:05. A chase pack that included Reed was right on Dye’s heels. Reed quickly went to work on the bike and maintained the lead in the early miles. Eventually he was overtaken by Sweden’s Bjorn Andersson and the United States’ Chris Lieto. Andersson pushed the pace through the windy course and headed onto the run with a 90-second lead over Lieto. Reed headed onto the flat and fast course with two and a half minutes to make up on Andersson. Reed ran a 32:53 10km to pass both Andersson and Lieto and take the win at 1:51:55. New Zealand’s Terenzo Bozzone ran his way to second place at 1:52:42 in his fourth race in four weeks. Despite putting in a sprint effort to the finish line, Lieto settled for third at 1:52:48.

Chicago Bears Star Joins the Muscle Milk® Team

Muscle Milk® has recently added to their star-studded roster of professional athletes with Chicago Bears tight end Greg Olsen. A former University of Miami standout, Olsen has quickly emerged as one of the Bears most reliable offensive weapons in his three seasons in Chicago.

Olsen will be utilized exclusively in the Chicago market for special event appearances, retail promotions, and point of sale displays.

Olsen was a three-year letterwinner for the Miami Hurricanes where he capped his career with All-ACC honors his junior season. Drafted in the first round of the 2007 NFL Draft, Olsen has amassed 153 receptions and 15 touchdowns in his first three seasons with the Bears. Once again, Muscle Milk is extremely proud to introduce Greg Olsen to the Team and working together to further enhance brand awareness in Chicago!

With the words “Seattle” and “rain” practically synonymous, every year all eyes are on the weather leading up to the Seattle AMA Supercross event at Qwest Field.  The forecast predicted a 50% chance of rain, so the track was covered in plastic after being built. The rain did arrive on Saturday, causing practice to be delayed and qualifying to be condensed into one session rather than two.  Thankfully the rain stopped before the start of the races and 51,442 fans were able to watch the world’s greatest racers - although the track was extremely soft and technically challenging.

Both Michael Byrne and Justin Brayton pulled holeshots in their respective heat races and easily transferred to the main event.  In the main event Brayton and Byrne again started toward the front, with Brayton in second and Byrne fourth.  The track had deteriorated to the point that nearly every rider in the field was making mistakes at some point around the circuit. Brayton succumbed to the ruts and went from second to third on the 11th lap, with Byrne in seventh.  They would maintain those positions to the finish, with the rookie Brayton earning his first Supercross Class podium finish, and Byrne equaling his best finish of the 2010 season.  “I really want to thank all the guys who have been behind me 110%, Muscle Milk®, Toyota®, Yamaha®, SHIFT, Gaerne®, Oakley®, Leatt®, Bell®, this is for you guys.”

Brayton and the JGR team head to Rice-Eccles Stadium in Salt Lake City, UT where they hope to have a repeat visit to the podium!

Greg Pickett returns to victory lane at Sebring 23 years later -

Sebring, Fla. (March 20, 2010) - They say good things come to those who wait, and it was true for Muscle Milk® Team CytoSport™ on Saturday as the team went on to take the LMP2 class victory in the prestigious Mobil 1 Twelve Hours of Sebring presented by Fresh from Florida.

While the Muscle Milk squad may not have had long to wait to score its first American Le Mans Series presented by Tequila Patrón victory, winning in its first race of the season, it was thanks to their patient approach at the 12 Hours of Sebring that they came out as the LMP2 class winners.

The victory is a special one for the entire Muscle Milk Team CytoSport, not only because it's the team's first but because it was scored in its first race of its first full season of American Le Mans Series competition and, it was achieved at one of the most difficult races known to man and machine.

Additionally, if scoring its first win wasn't enough, the victory also made them the first privateer team to win a race in the US in the fan-favorite Porsche RS Spyder. And the firsts don't end there. The win was Klaus Graf's first Sebring victory and Sascha Maassen's first in the Porsche RS Spyder at Sebring.

It was also Maassen's fifth victory at the 12-hour race and his 30th career win in the ALMS. As for Greg Pickett, it was a return to the winner's circle as the Trans-Am legend, who won the GTO class at Sebring in 1987.

The race started out with the same approach the team had all week, with patience and cautiousness. Starting second, the Porsche RS Spyder, driven by Pickett, fell to third in the opening laps but quickly returned to its second place in class when the Dyson Racing Mazda encountered difficulties and entered pit lane.

Pickett who was putting in consistent lap times completed his double stint handing the driving duties to Klaus Graf about two hours in to the 12-hour event. Already one lap behind the LMP2 class leaders, Graf was quickly catching up to the Highcroft Acura but had to make a pit stop for fuel only, thanks to the superb performance of the Michelin tires.

While coming in to the pits, Graf went over the pit lane speed limit and had to serve a stop and go penalty, costing him some precious time on the leader.

With Graf completing his double stint he handed the reins to Porsche ace Sascha Maassen. Once again, Muscle Milk Team CytoSport settled into the race with no issues whatsoever arising.

By the halfway point, the team was sitting second in class, and fifth overall but was two laps down to the LMP2 leaders.

With about three hours and 30 minutes to go in the race, the team had fallen five laps to the leaders, but remained patient knowing that there was still a lot of racing to be done.

As it is in racing, reversal of fortunes happen quickly. Within about 10 minutes the team had made up their laps on the leaders and then some after the Highcroft Acura remained in pit lane with electrical problems.

Muscle Milk Team CytoSport took the LMP2 class lead with about three hours and 20 minutes to go in the race and never looked back. At one point the Muscle Milk squad had built a six-lap lead on the second place Highcroft car.

With its first ALMS win now in the books, Muscle Milk Team CytoSport return to their home base in Benicia, California as they prepare for round two of the American Le Mans Series presented by Tequila Patrón, the 36th annual Long Beach Grand Prix, which takes place April 17, 2010.

What they had to say:

Greg Pickett, Owner/Driver #6 Muscle Milk Porsche RS Spyder
Following First stint:

"I'm real happy. We're in a good position. What we wanted to do was keep the Highcroft car in sight in my first stint and we certainly were able to do that which I was very pleased about. We even led for about half a lap right before I pitted. It was kind of fun for me. The car is very consistent. We double stinted the tires and Michelin I can't say enough about them. The tires didn't deteriorate almost at all. I was just as fast at the end of two hours as at the beginning. My compliments are with the drivers, they are watching their mirrors and everybody is being pretty cool. It's fun."

End of race:

"This is a very, very special win. Sebring is even more difficult than most longer races. I've run the 24 Hours of Daytona many times and this race is more difficult than that. It's tougher on the cars, the surface is just unbelievable, it's hard to pass here, you have to be careful. Bringing your team together and growing it together it's almost like a family, everybody here gets along so well and they're doing it for the right reason. You can't pay guys really enough money to do this with the kind of energy that they do it, they have to love it and they have to bring a lot of passion and that is something that we work hard at trying to create in our business at Muscle Milk. It's the same philosophy that we put in place here and it's been pretty good for our fifth time out in this car. We've only had podiums before but to now win this contest against the competition that we had is very special indeed. No question about it."

Klaus Graf, Driver #6 Muscle Milk Porsche RS Spyder
Following first stint
"I think all in all it's pretty good. Right now we're trying to catch the Highcroft car.  We got close at one point but then with the traffic it was tough to get by him to get back on the lead lap and eventually he went into the pits. I think it was a good two stints. The Muscle Milk Porsche RS Spyder was very solid and the Michelin tires were great. So far things are good. (About pit lane speed penalty) I was certain I had turned on the pit lane speed limiter but by the time I realized it wasn't, it was too late."

End of race:
"I don't know whether I feel what I should feel at the moment because it's still so hard to believe. It's a very special day for Muscle Milk Team CytoSport. It was a great team effort, and I think that really stands out. Thank you to Porsche and Michelin. You need reliable equipment to win these kinds of races. 12 hours is long and this is one of the hardest races in the world. To win it is very special and honestly, let's face it, we're going in to our first full season of competition and coming out with a win at Sebring doesn't get much better than that! Thanks to the whole team and thanks to Greg for making this possible. I can't wait to get to Long Beach."

Sascha Maassen, Driver #6 Muscle Milk Porsche RS Spyder
Following first stint
"I had a feeling, in the first hour of my double stint, that I was constantly having to lap people. It felt like there were about 30 of the GTC cars in the field because they were everywhere! I was not really happy because I wasn't doing good lap times because I was overtaking all the time. But the car was running great and so I had to learn to be patient. Then in the second stint somehow it all went well and I had some clear laps and I enjoyed it a lot. The car is running great and I am looking forward to some more laps in the car later on."

End of race:
"The Porsche RS Spyder is the car that I developed so I feel like this is my little baby. I'm really happy that it's still running well and I'm really happy to be part of this victory because when you develop a car you see it start walking and then running and now it's running really well, for quite a while now. What makes this special as well is that this car had never won in America in the hands of a privateer team until today and I think that is a great achievement. I have to thank the team and my teammates, Klaus and Greg. I'm just very happy, especially to have won it with such a great team like Muscle Milk Team CytoSport."

Geoffrey Carter, Team Manager #6 Muscle Milk Porsche RS Spyder
"What a great win for the whole Muscle Milk Team CytoSport, for me personally, this is the biggest race I've ever won. We stuck to our plan all week long, all race long. We thought that if any of the other guys in our class had any trouble at all that we'd be there to take advantage of it and we were. There wasn't one mark on the Porsche RS Spyder, there wasn't one mechanical problem. The guys in the pits, Mike Seymour and the crew did a wonderful job with the tire changes, the driver changes, filling the car full of fuel. We just went out and basically ran around all day and in a 12-hour race that's what you have to do. I couldn't be more proud. It doesn't exactly seem real at the moment."

About CytoSport
CytoSport, the maker of Muscle Milk®, is among the largest sport nutrition protein beverage companies in the U.S. and offers a complete line of protein-enhanced powders, shakes and bars. Muscle Milk® was named the 2008 Ready-to-Drink Beverage of the Year by bodybuilding.com, Best Functional Beverage and Beverage of the Year by BevNet and 2009 Company of the Year by Beverage Forum presented by Beverage Marketing Corporation and Beverage World.  For more information on Muscle Milk or additional CytoSport products, visit: www.cytosport.com.

The 2010 Arnold Sports Festival in Columbus,  was the epicenter of the bodybuilding and health & fitness world March 5-7. Over 1000,000 fans and fitness enthusiasts attended one of the largest fitness, multi-sport expos of the year. This year's expo was the largest in history and the CytoSport™ booth was one of the premier attractions!

The lovely Dairy Queens were on hand throughout the weekend keeping everyone fueled with samples of Monster Milk®and Muscle Milk®. Our all-new Cake Batter and Cafe Latte Muscle Milk Ready-to-Drink flavors had our fans excited and asking for more all weekend! People could not get enough of our new 17 oz. Muscle Milk Light Ready-to-Drink! With 30 grams of protein, ZERO sugar, and gluten & lactose free men and women of all ages were blown away by the amazingly delicious taste! No wonder why there was bumper to bumper traffic at the booth each day!

The CytoSport booth was also a destination spot due to the samples of our MONSTER PUMP™ and MONSTER AMINO™ products. An explosive pre-workout formula, MONSTER PUMP drew rave reviews from the crowd all weekend. People were impressed with the refreshing taste of our Sour Grape and Fruit Punch flavors and couldn't stop at just one sample! Our new post-workout amino acid formula MONSTER AMINO™ also was a big hit amongst our fans - especially the Blue Raspberry flavor that visitors could taste test.

Click HERE to see images from the show!

Certification from NSF International Reinforces CytoSport’s Efforts as a Leading Sports Supplement Manufacturer

ANN ARBOR, Mich. and BENICIA, Calif. – CytoSport Inc., a premier manufacturer of sports-oriented nutritional products, has announced that Muscle Milk® (Vanilla Crème, Chocolate and Cookies 'N Crème) has earned certification from NSF International’s Athletic Banned Substances Certification program. The NSF Certified for Sport™ program is designed to reduce the risk that a dietary or sports supplement contains banned substances.

The NSF Certified for Sport™ program was developed in response to growing demands by athletes, coaches, team owners and others concerned about finding banned substances in sports nutrition products. NSF International’s Certified for Sport™ program is recognized by the National Football League (NFL), Major League Baseball (MLB), Canadian Centre for Ethics in Sport (CCES), the Ladies Professional Golf Association (LPGA) and the PGA, among other major sports organizations.

“It has been our mission to provide only the highest quality nutritional products to both professional and amateur athletes striving to reach their potential. For over 11 years, CytoSport has manufactured high quality, efficacious products and this certification from NSF International solidifies that mission,” said Chris Kildow, Director of Sports Marketing, CytoSport.

CytoSport™ fully supports the efforts of NSF International and leading sports organizations, including the International Olympic Committee (IOC), NFL and the National Collegiate Athletic Association (NCAA), to eliminate the use of performance-enhancing drugs and steroids.

CytoSport’s Certified for Sport™ approval complements CytoSport’s existing NSF International Dietary Supplements and NSF Good Manufacturing Practices (GMP) for Sport Certifications.  To receive these certifications, CytoSport underwent a stringent testing analysis, a GMP facility audit and banned substances screening. CytoSport also met the requirements of NSF/ANSI Standard 173, the only American national standard for dietary supplements, which NSF developed to address the safe manufacturing of dietary supplements. The NSF standard includes criteria for testing products for contaminants and heavy metals, verifying that what’s on the label is in the bottle and auditing manufacturing facilities to ensure they operate using GMPs. In addition, NSF’s GMP for Sport certification component requires two annual GMP for Sport facility audits and manufacturer affidavits to verify that CytoSport does not source any ingredients on the World Anti-Doping Agency, NFL, MLB, and CCES banned substances lists.

NSF International Certification also requires ongoing monitoring and testing to verify that certified products remain free of contaminants and banned substances, including stimulants, narcotics, steroids, diuretics, beta-2-agonists, masking agents and other substances.

Edward Wyszumiala, General Manager of NSF International’s Dietary Supplements Certification Programs stated, “CytoSport has already been certified by NSF’s Dietary Supplements and GMP for Sport Certification programs. Now by also meeting NSF International’s Certified for Sport™ program requirements, CytoSport has gone above and beyond to demonstrate their overall commitment in ensuring Muscle Milk® meets the most stringent standards.”

About CytoSport: CytoSport is one of the leading sport and lifestyle nutrition companies in the United States and offers a complete line of protein-enhanced, ready-to-drink beverages, powders, shakes and bars. Muscle Milk® was recently named winner of the 2009 CSP Retailer Choice Best New Product contest, Best Functional Beverage and Beverage of the Year by BevNet, and 2009 Company of the Year by Beverage Forum presented by Beverage Marketing Corporation and Beverage World. For more information on CytoSport products, visit: www.cytosport.com.

About NSF International: NSF International, an independent, not-for-profit organization, helps protect consumers by certifying products and writing standards for food, water, dietary supplements and consumer goods (www.nsf.org). Founded in 1944, NSF is committed to protecting human health and safety worldwide and operates in more than 120 countries. NSF is a World Health Organization Collaborating Centre for Food and Water Safety and Indoor Environment.

NSF’s Dietary Supplement Certification program verifies that what is on the label is in the bottle and that the product does not contain undeclared ingredients or contaminants. NSF’s Athletic Banned Substances Certification program builds on the dietary supplement certification program by including screening that ensures the product does not contain banned or prohibited substances. MLB, the MLB Player’s Association, NFL, the NFL Player’s Association, PGA, LPGA and the CCES have all chosen NSF’s Certified for Sport™ program to help verify the products their athletes use are safer and free of banned substances. NSF GMP for Sport™ certification verifies that the facility, operations and ingredient sourcing are in compliance with GMP requirements via ongoing audits.

Every year Park City, Utah hosts the Sundance Film Festival. Initially started by Robert Redford in 1978, Sundance is one of the most prominent independent film festivals in world and the largest in the United States.

This year in partnership with Oakley®, Muscle Milk® participated in the “Learn to Ride Snowboard Experience”. Hollywood celebrities and sports stars hit the slopes for this star-studded event where they received snowboard lessons and treated to an overall entertainment experience they would not forget! Adrian Grenier, Paris Hilton, Orlando Bloom, Rodrigo Santoro, Emma Roberts, and Terrell Owens were just a handful of the celebrities in attendance.

Everyone who participated fueled-up on Muscle Milk, while also receiving the latest Oakley Snowboard gear & New Era headwear. For those who could not attend the star-studded event could stop by the Lia Sophia gifting suite or the MySpace Café to grab an ice cold Muscle Milk to keep them going between films, interviews, and everything else that happened at Sundance!

The results were outstanding as the Oakley Learn to Ride Snowboard Experience Fueled by Muscle Milk received phenomenal media coverage from prominent publications such as Vanity Fair, New York Post, and Life & Style Weekly amongst many others.

Below is a video recap and photo gallery highlighting the exciting action!

View the Learn to Ride Snowboard Experience Slideshow

BENICIA, Calif. (January 25, 2010) - CytoSport™, the maker of the leading Ready-to-Drink protein enhanced beverage Muscle Milk®, announced today its new partnership with one of the nation’s most prestigious college sports teams, the Ohio State Buckeyes, whose football team just recently made headlines winning the 2010 Rose Bowl. CytoSport will provide Muscle Milk Collegiate branded products for use by Ohio State Athletics and in return will receive the opportunity to generate brand awareness to Ohio State’s many fans and alumni, as well as general consumers. Ohio State becomes the 24th school to partner with Muscle Milk since 2006.

“The chance for Muscle Milk to partner with such an accomplished college program and support their athletic endeavors is a terrific opportunity. Generating excitement and brand awareness within the collegiate community is a strong objective for CytoSport in 2010 and beyond”, noted Chris Kildow, CytoSport’s Director of Sports Marketing.

“We are excited about our new partnership with Muscle Milk and the ability to assist in showcasing their products to the Ohio State community in Columbus and around the state. We hope the success of Ohio State’s athletic programs will continue to help Muscle Milk build strong awareness in the collegiate community”, said Andrew Kossoff, General Manager of Ohio State Sports Marketing/IMG College.

In the 2009 football season, the Buckeyes finished first in the Big Ten and ranked fifth in the nation overall. Ohio State is one of only four universities to have won a NCAA national championship in baseball, basketball and football and has also won national championships in men's swimming & diving, men's outdoor track & field, men's golf, men's gymnastics, men's fencing, co-ed fencing, and synchronized swimming.

### Media Contacts: Fingerprint Communications

NY: Sasa Nikolic, Sasa@fingerprintcom.net / 212.338.9800

LA: Jose Martinez, Jose@fingerprintcom.net / 310.276.7500

ABOUT MUSCLE MILK® Muscle Milk® Ready-to-Drink is a protein-enhanced functional beverage that helps promotes exercise recovery, lean muscle growth, and healthy, sustained energy. Muscle Milk takes the guesswork out of high performance nutrition, delivering a precise blend of premium proteins, complex carbohydrates, functional fats, vitamins and minerals. CytoSport™, the maker of Muscle Milk, is among the largest sport nutrition protein beverage companies in the U.S. and offers a complete line of protein-enhanced powders, shakes and bars. Muscle Milk was recently named Ready-to-Drink Beverage of the Year by bodybuilding.com, 2009 Best New Product for Convenience Stores by CSP (Muscle Milk Light), Best Functional Beverage and Beverage of the Year by BevNet and 2009 Company of the Year by Beverage Forum presented by Beverage Marketing Corporation and Beverage World. For more information on Muscle Milk or additional CytoSport products, visit: www.cytosport.com.

BENICIA, Calif. (January 11, 2010) – Muscle Milk®, CytoSport’s leading Ready-to-Drink protein enhanced beverage, announced today its exciting partnership with the Cavalier’s star Shaquille O’Neal.  Muscle Milk will unveil a special edition bottle with augmented reality technology included in the packaging, offered in Shaquille’s new home state of Ohio. The limited edition, 14-ounce bottle is available in Chocolate and will be sold at retailers such as Speedway, Walgreens, Giant Eagle among others.

The special edition campaign, titled “Genuine 33”, was created by Pereira and O’Dell, and is supported by in- store point of sale, out of home advertising and radio in six key markets including Akron, Cleveland, Columbus, Cincinnati, Dayton and Toledo.

A recent innovation in marketing, augmented reality, is an online application that allows the user to interact in real-time with computer-generated imagery. Special instructions on product packaging will direct purchasers to a website where they’ll have the opportunity to see five virtual videos from Shaquille challenging popular Cleveland landmarks such as the Rock and Roll Hall of Fame or Key Tower.

By simply holding the bottle and marker code two feet from their webcam, consumers will see what appears to be Shaquille actually popping out of the bottle! While on the website www.musclemilk.com/cleveland, visitors 13 years of age or older can opt to enter an official sweepstakes with the opportunity to meet Shaquille.

“This limited edition interactive bottle in partnership with Shaquille will engage our consumers beyond the point of purchase and is consistent with our brand as an innovative protein drink,” said Nikki Brown, CytoSport’s Chief Marketing Officer. “Connecting with consumers via the virtual world is a large focus for all CytoSport brands and the opportunity to work with the groundbreaking technology of augmented reality is something we’re very excited to introduce.”

Distribution is exclusive to the Ohio area, however fans anywhere (excluding Maine) can enter the sweepstakes and interact with Shaquille by logging on to www.musclemilk.com/cleveland.  In place of the bottle, a special marker may be printed from the website, which will create the same user experience when held in front of their webcam. Additionally consumers can download a Muscle Milk coupon available for redemption at their local retailer.

The winners will be announced in June and will receive an array of signed memorabilia, one grand prize winner being awarded a one-of-a-kind oil painting of the winner with Shaquille and the chance to meet Shaquille.

Shaquille O'Neal Augmented Reality Website

www.musclemilk.com/cleveland

Muscle Milk® Fueled the Oakley Learn to Ride Audi Experience at Infineon Raceway in Sonoma, CA on Thursday Dec 17th.  The stars came out for an amazing day of professional instruction in the all new Audi R8 V10 supercar! Celebrity guests  included Annalynne McCord from 90210, Nick Cannon, Brittany Snow, Candice Accola from Vampire Diaries, and Kate Voegele among others. The day started off hitting the slalom perfecting their turns. It was then on the track to experience Infineon Raceway which many consider to be on the most technical road courses in the U.S.

View the Oakley Learn to Ride Audi Experience Slideshow